This Week in Social Media Mistakes

Week of Dec. 6 2013

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Dec 6 Week in Review: #socialfail

December 6, 2013 - Rhea Creo

Uh Oh Spaghetti O’s

Spaghetti O’s got caught up in a case of OH-OH-SPAGHETTI O with its latest Twitter controversy, which went down on Pearl Harbor Day.
This is already starting to sound bad isn’t it? The image the company tweeted shows a smiling, extremely joyful spaghetti-O holding an American flag. Whilst the piece of pasta does look patriotic indeed, it definitely is not the best image to reflect one of the worst attacks on America by another country. And what’s even more surprising is how long they took to reverse the tweet and put an apology. You’d think with all the backlash coming through and apology would have come much sooner than the 12 hours it took the country. But atleast an apology came through… It read:

“We apologize for our recent tweet in remembrance of Pearl Harbor Day. We meant to pay respect, not to offend”.

Too bad they managed to do the exact opposite of what was intended.


French Parties - Global Audience

Jeanne Deroo, beauty editor of Elle France magazine face a slight blunder on Instagram where she posted a picture of her with her skin covered in brown paint. She says she was meant to be Solange Knowles at a private dress-up party which had the theme of “Icons” when she dressed up as one of the Knowles’ sisters. Deroo later acknowledged that “painting oneself in brown is an offensive act…I chose to embody Solange Knowles, of whom I am a fan” she stated in an apology from her twitter account.


Summary

We have seen corporations make insensitive tweets in the past (AT&T for example) around somber events, having a social media policy that discusses the do's and dont's around the tone of your brand and how your audience will react to it is critical. The challenge is creating content that is engaging yet not taken the wrong way. Having the Spaghetti O’s mascot saluting the flag for example would have been a better way to engage with their audience.