Social Media Blunders

Week of Nov. 29 2013


Nov 29 Week in Review: #socialfail

November 29, 2013 - Rhea Creo

Nokia let's out the F-Bomb

Sometimes even large companies remove their filter

Nokia has been definitely involved in a social media fail this week when a tweet reading “F**k You” was posted from the Nokia New Zealand twitter account this week. It remained on the company’s twitter account for a good whole 13 minutes before Nokia took it down.

The company quickly sent an apology out reading “Hi everyone, contrary to the last tweet, we love our Nokia NZ fans! Apologies to those who were offended – we’re investigating the source now”. It appears the company is unsure as to whether it was a case of being hacked or just an angry employee who decided to rant. This definitely needs some investigating by the company!

Now this little controversy all stemmed from Clipper’s player Matt Barnes when he couldn’t control his anger after being ejected from a game against OKC Thunder. And it seemed he wanted the world to know just how unhappy he did the obvious: tweeted his frustration. Surprise surpise.

Twitter absolutely exploded at the fact that Barnes who is biracial use such the derogatory N-word. He might have been upset, but when you’re in the public eye you’ve got to be careful about the words you put out whether or not you mean it. Barnes was fined $25,000 by the NBA commissioner for “inappropriate language” with Barnes even deleting the tweet in a matter of hours and replacing them with apologies. It seems that in 22 words he lost $25,000.

Steve Elkington takes to Twitter to discuss a copter crash

Now ever since I’ve started on this blog there’s been a fair few sports stars who have slipped up in the world of twitter if you’ve noticed. This one’s a golfer Steve Elkington who goes by the name Elk. He’s an Australian with a fairly high profile and several wins up his sleeve but in this case, he definitely wasn’t doing any favors for himself. Following the horrific police helicopter crash into the Clutha pub in Glasgow, Elk seemed not at all considerate of the seriousness of such an accident when he tweeted:

That’s pretty unsympathetic, but just wait till you here the follow up. You’d be hoping for an apology from him, right? Yeh, not with this guy. He clumsily returned to twitter to tweet

“Our report was helicopter flopped on Pub…No injuries…Obviously it’s very serious”. Oh dear, Elk. Have you no heart?

For the week the only social mistake that was of significance was that from Nokia, but their quick apology subdued the situation before it became serious. It is an example of how a corporation can quickly apologize and move on. Having 13 minutes to respond indicates that the tweet was not too polarizing to the social media community.